“Our game will continue to get better because of it.
In the end, they’re all for the betterment of our game,” Sarkisian said. “We can keep trying to put a negative connotation and a negative spin on these things. Texas coach Steve Sarkisian had a different outlook. “The geographical locations of conferences and traditions of college football are gone.” “This is a big business now,” Gundy said. Oklahoma State coach Mike Gundy, who’s now the elder statesman of Big 12 football coaches, shared the same concerns. And I think it’s a shame to lose those rivalries,” Doyle said. There are Baylor people that work with Oklahoma people. “There are Baylor people that work with Texas people. We have a chance to build our brand, our business, nationalize our conference in a way that hasn’t been done before, and I’m excited to go to work and start that process.”īut that excitement was far from unanimous across the league.īaylor senior Dillon Doyle, who grew up in Iowa with the rivalries of the Big Ten Conference, said realignment’s revenue and television benefits come at the expense of fans. “There’s incredible upside with the Big 12. “There is no doubt the Big 12 is open for business,” said Yormark in his first public appearance. DALLAS - Incoming Commissioner Brett Yormark made it clear at Big 12 Football Media Days that the league will be a player in the conference realignment game.